why launch blog
amplifying the stories of impact entrepreneurs
Blog Posts

Interview With Jesslynn Armstrong: MedTech Founder and Educator at the NAU Venture Studio
Recently, I spoke with Jesslynn Armstrong, founder and CEO of Tensegrity Medical, pioneering a disruptive, non-invasive medical device that redefines wound care and pain management. Jesslynn’s journey includes involvement with an incubator on the Space Coast of Florida, winning a pitch competition, and partnering with Brandon Clark to launch The Northern Arizona University Venture Studio. Jesslynn shares the importance of maintaining ownership early on, the lifelong learning mindset required to lead in a complex field like healthcare, and why choosing your collaborators wisely is one of the most crucial decisions a founder can make. She also offers advice for student entrepreneurs: control the volume – turn it up on those who challenge you to grow and turn it down on those who’ve never dared to try.

Interview with Craig Mercure: Health Services Founder on Authenticity, AI Advancements, and the Art of Entrepreneurship
Recently I spoke with Craig Mercure who co-founded and ultimately sold Virtix Health, a medical services company that provides healthcare technology solutions that help health plans streamline operations and improve efficiency. In this interview, Craig shares practical insights about starting and growing a business. He emphasizes the importance of staying authentic and surrounding yourself with people who support your values and mission and stresses the necessity of building a company to create real value for customers. We discuss the emerging role of AI in entrepreneurship and the exciting new trends in tertiary education. Above all, Craig encourages young entrepreneurs to take the leap, to remember that the biggest failure is not jumping in.

Interview with Grayson Omans: Drone Technology Entrepreneur Revolutionizing Aerial Data Through Innovation and Purpose
Recently I spoke with Grayson Omans, CEO and co-founder of Phoenix LiDAR Systems, a pioneering company that builds custom drone-based mapping solutions for industries like construction, mining, and utilities. With over a decade of experience navigating the challenges of a highly technical and evolving space, Grayson shares the story of how he turned a bold idea into a successful business. He speaks to the importance of relentless belief in your mission, the deep satisfaction that comes from serving customers well, the need to constantly adapt in the face of regulation and market shifts, and the value of building a tight-knit team that feels more like a family.

Interview with Jasmine Bhatti: Healthcare Innovator Blending Science with Compassionate Care for Maximum Impact
Jasmine Bhatti is a nurse, entrepreneur, and founder of Navi Nurses, a healthcare company that blends science with compassionate care. In this interview, she shares her journey building a business that prioritizes community, cultural connection, and patient-centered care. She emphasizes the power of authenticity in entrepreneurship, highlighting how staying true to your mission can drive meaningful impact. Jasmine also discusses the importance of resilience, the growing role of technology in healthcare, and why young entrepreneurs should act on their ideas. Her advice is simple but powerful—just start, stay connected to what matters, and use every opportunity to grow.

eBook Launch: ‘High School Startup: Cheat Sheet for the Everyday Student’ is Now Available
Start a business today – your entrepreneurial mindset will change the world! After months of hard work I am thrilled to announce that my book ‘High School Startup: Cheat Sheet for the Everyday Student’ is now available as a free download from my Why Launch website! Our communities need more high school graduates with an entrepreneurial mindset. Students ready to take on complicated problems with initiative, creativity, and resilience. Purpose-driven students who see opportunity where others see adversity. ‘High School Startup’ is the my next step towards achieving this mission. Published in English and Spanish to break down the barriers to entry, ‘High School Startup’ gives all students the essential tools to start a business today.

Interview with Mat Sherman: Community Builder, VC Network Founder, and Startup Podcast Host
Recently I spoke with Mat Sherman, an entrepreneur and podcast host, based in Phoenix, Arizona. Mat’s journey includes launching and running SeedScout, a trail blazing startup that connected founders with a network of venture capitalists, and interviewing almost 1000 high potential early-stage startup pioneers on his podcast Forward Thinking Founders. Mat Sherman reflects on the lessons learned from SeedScout and explains pitfalls and potential positive changes in the VC space. He also emphasizes the value of building your own community if you can’t find one that embraces you, the importance of independent thought, and the beauty of the pay-it-forward mentorship dynamic to be found in the entrepreneurial ecosystem.

Interview with Natalie Horner: Marketing Expert with a Deep Passion for Supporting the Rural Startup Community
Recently, I spoke with Natalie Horner, a dedicated rural startup mentor with Startup Colorado and SCAPE, and owner of Peppered Labs, a B2B marketing company based in Durango, Colorado. From Midwest roots to rural Colorado, Natalie’s journey includes several diverse entrepreneurial ventures, extensive experience in different facets of the marketing industry, and a deep passion for supporting the startup community. Natalie speaks to the importance of embracing creativity, adapting to change, and the invaluable role of mentorship and support, especially in emerging rural communities.

Interview with Keyonte Frager: Finding Success and Empowering Others in Athlete Brand Management
Recently I spoke with Keyonte Frager, a sports and entertainment industry brand manager based in Seattle. Overcoming the challenges of not having a four-year degree or entrepreneurial role models growing up, Keyonte truly embraces an entrepreneurial mindset in seeing opportunities where others see adversity. His inspiring story shows us that self-belief and boldness can lead to great things. Mr. Frager speaks of the importance of falling in love with your own story to find fulfillment, the value of having the courage to build yourself a seat at the table, and the joy to be found in helping the people you’re in community with.

Interview with Kate Sieker: Building Community and Entrepreneurship in Phoenix
Recently I spoke with Kate Sieker, a key figure in Phoenix’s entrepreneurial ecosystem. On a journey from the East Coast to Silicon Valley, and finally to Phoenix, Ms. Sieker has become a champion of fostering innovation and collaboration in the startup community. Kate’s work with Phoenix Startup Week and her role in shaping the local entrepreneurial environment through YesPHX and YesAZ highlight her deep personal commitment to positive growth and community. She speaks to the importance of connection and support and reminds us that the best work is work that’s service.

Interview with Majak Wenyin: International Youth Empowerment and Community Building
Recently I spoke with Majak Wenyin, Co-Director of the Republic of South Sudan (ROSS) Leaders, a national non-profit empowering youth in 5 states through mentorship, academic tutoring, and athletic training. Born in South Sudan, Majak Wenyin immigrated to the US as a refugee when he was a child. He played college basketball before founding So Elite Basketball and joining forces with Jacob Idra and ROSS Leaders. He regularly returns to South Sudan to mentor and host basketball camps for local youth. He has forged a path that intertwines his passion for athletics with a profound commitment to community service. He is truly using his entrepreneurial talents to better international communities.

Interview with Chris Clark: Food Futurist Improving Communities with His Healthy Food Movement
Recently, I spoke with Chris Clark, a food futurist currently based in Dubai. A food industry entrepreneur and founder of The Healthy Ice Cream Company, Mr. Clark’s journey includes the publication of award-winning books in the food nutrition space, contributing to publications such as Men’s Health and The Huffington Post, and opening restaurants in Europe, the Middle East, and Asia. Mr. Clark speaks to the importance of impact and purpose in community building, the ongoing benefits of a college business education, and the value of on-the-job learning and networking.

My Summer Internship with Timber Age: An Entrepreneurial Journey of Innovation and Sustainability
This summer, I had the incredible opportunity to intern with Timber Age, a pioneering passive housing startup based in Durango, Colorado. Timber Age is revolutionizing the residential construction industry with its commitment to sustainability and innovative use of Passive House Certified Cross-Laminated Timber (CLT). My internship with Timber Age was an exceptional learning experience that offered deep insights into the entrepreneurial startup space, significant opportunities for personal and professional growth, and the incredible honor of contributing to a company that is truly making a difference.
“Never let success go to your head. Never let failure get to your heart.”

Beyonce Knowles-Carter / Singer, Songwriter & Founder of Parkwood Entertainment